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Czechoslovak newsreels from the perspective of social transformation (1989-1990)
Černý, Ondřej ; Lokšík, Martin (advisor) ; Moravec, Václav (referee)
This thesis deals with the end of film news in Czechoslovakia, which was realized in the form of film weekly newsreels until 1990. In the first part I define film news from the theoretical and terminological point of view and try to describe its specifics. I then explain its birth and the production of newsreel films on our country's territory, from its beginnings before the First World War until the fall of the communist regime in Czechoslovakia and the establishment of democracy, which ended the continuous, state- subsidized and controlled production of regularly published weeklies. In the second, practical part, I use the method of qualitative content analysis to examine the form and thematic framework of the weekly newsreels produced in 1989, when a new concept of film reporting focused on the so-called magazines began to take effect, and in 1990, the year Czechoslovakia entered the democratic process. My aim is to find out what was the role of weekly newsreels as a means of socialist propaganda and a channel of social criticism in the first, revolutionary year and how they changed in the second, democratic year. Although they were no longer bound by ideology, the end of the state film monopoly brought an end to their financial support and power protection, which led to an early end of their...
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New Media and Sport: Repeated Confrontation with Failure on the Example of Ice Hockey Coach Josef Jandac
Matějka, Filip ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
This thesis deals with the relationship between new media and sport. The main research problem is the repeated confrontation with failure on the example of professional ice hockey coach Josef Jandac. The aim of the presented thesis is to examine how Jandac's media image evolved on selected new media platforms (news websites and social networks). We also want to explore to what extent the content presented by each new media differed and whether confrontation with failure prevailed at certain times. Qualitative content analysis constitutes a means to achieve set goal. Based on the mentioned research method, articles from sport websites and posts from social networks were analyzed. The first group of sources includes the internet portals iSport.cz, Sport.cz and iDNES.cz/Sport. The second group of sources consists of comments by users on the official Facebook page of HC Sparta Prague and posts by Spartan supporters from the SHS fan club discussion forum. The research file contains a total of 132 texts (68 articles and 64 posts). The thesis is organized into theoretical, contextual and analytical section. The theoretical part provides relevant theoretical background on the relationship between new media and sport, sport content, social media, attributes of online fan audiences and sport journalism in...
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Framing of alcohol in the Czech press and its comparison in the period before and during COVID-19 pandemic
Andresek, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...
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Depiction of side effects of Covid-19 vaccines in Czech television news
Zelbová, Judita ; Klabíková Rábová, Tereza (advisor) ; Křeček, Jan (referee)
This thesis focuses on how the side effects of vaccination against covid-19 were presented by media during the pandemic. The aim was to find out how the side effects were reported by Czech national television stations in their evening news programmes, what were the differences in presentation between the stations and which experts were invited to comment on the topic. The thesis primarily uses qualitative content analysis and to a lesser degree quantitative content analysis. The thesis shows that three of the four TV stations studied (ČT1, Nova and Prima) approached the presentation of the topic in a very similar way conceptually, TV Barrandov being quite different in this respect. All TV stations presented side effects on the basis of substantiated data, with an emphasis on information obtained from relevant organisations (European Medicines Agency, Czech State Institute for Drug Control) and experts (mostly epidemiologists, immunologists and physicians of various specialties). Contrary to the expectation, the coverage of the side-effects proved to be relatively marginal and only became notable in the spring of 2021, when a larger number of adverse reactions occurred with the AstraZeneca vaccine.
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Czechoslovak newsreels from the perspective of social transformation (1989-1990)
Černý, Ondřej ; Lokšík, Martin (advisor) ; Moravec, Václav (referee)
This thesis deals with the end of film news in Czechoslovakia, which was realized in the form of film weekly newsreels until 1990. In the first part I define film news from the theoretical and terminological point of view and try to describe its specifics. I then explain its birth and the production of newsreel films on our country's territory, from its beginnings before the First World War until the fall of the communist regime in Czechoslovakia and the establishment of democracy, which ended the continuous, state- subsidized and controlled production of regularly published weeklies. In the second, practical part, I use the method of qualitative content analysis to examine the form and thematic framework of the weekly newsreels produced in 1989, when a new concept of film reporting focused on the so-called magazines began to take effect, and in 1990, the year Czechoslovakia entered the democratic process. My aim is to find out what was the role of weekly newsreels as a means of socialist propaganda and a channel of social criticism in the first, revolutionary year and how they changed in the second, democratic year. Although they were no longer bound by ideology, the end of the state film monopoly brought an end to their financial support and power protection, which led to an early end of their...
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Media image of the death of Mikhail Gorbachev and Elizabeth II. in the Czech press
Beranová, Monika ; Štoll, Martin (advisor) ; Růžička, Daniel (referee)
This master's thesis focuses on analyzing the media image of two significant political and cultural figures, Mikhail Gorbachev and Queen Elizabeth II. Both figures passed away shortly after each other in 2023. The text describes in detail the lives and political careers of both figures, their impact on the world, and the current perception of their characters. Mikhail Gorbachev is often referred to as the greatest politician of the 20th century. He served as the General Secretary of the Communist Party of the Soviet Union from 1985 to 1991 and was also its sole President from 1990 to 1991. He advocated for economic and political changes that led to the democratization of the Soviet Union. In 1990, he even received the Nobel Peace Prize. The figure of Mikhail Gorbachev is still perceived very differently by Russians, the global public, politicians, and the academic community. Gorbachev himself was never fully identified as the architect of the collapse of the Soviet Union. Queen Elizabeth II reigned as the Queen of fifteen independent states known as the Commonwealth realm from 1952 to 2022. During her reign, there were several significant milestones that influenced the perception of the Queen and the entire British royal family. As an example, her ascension to the throne and coronation in 1953 was...
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The media image of Václav Havel in broadsheet and tabloid press
Marková, Tanja ; Klimeš, David (advisor) ; Osvaldová, Barbora (referee)
The thesis titled "Media image of Václav Havel in the Quality and Tabloid Press" analyzes and interprets selected texts about the first Czech President Václav Havel in quality (Mladá fronta DNES) and tabloid (Blesk) press during a selected period. The aim of this thesis is to answer research questions as how the selected press informed about V. Havel during the selected periods, what image of V. Havel was created in the selected press during the selected period, and whether quality press experienced tabloidization. The thesis is divided into a theoretical and practical part. The theoretical part describes the characteristics of quality and tabloid press and the process of tabloidization. It also introduces theoretical concepts that this thesis is based on, such as agenda-setting, gatekeeping, and social construction of reality. To provide a more comprehensive picture of Vaclav Havel's life, there is one chapter dedicated to him in the theoretical part. The practical part introduces the analysis method, followed by its procedure and results. Quantitative content analysis showed that more information about V. Havel was reported in the selected serious daily newspaper Mladá fronta DNES than in the selected tabloid daily newspaper Blesk. The explanation for this phenomenon may be that quality press...
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Popularization of science in Czech audiovisual media with focus on astronautics
Vopršal, Lukáš ; Jirák, Jan (advisor) ; Halada, Jan (referee)
This thesis deals with the topic of processing and popularization of science, namely the field of cosmonautics within the context of the Czech audiovisual media. The first aim of the thesis is to critically analyze the content of selected episodes broadcasted on a science-popular program within the course of the years of 2021-2022. The second aim is to evaluate the use of popularization elements within the selected episodes through an application of suitable comparative methods. The dissertation is divided into a theoretical and a practical part. In the theoretical part of the work, a research was conducted based on Czech and foreign professional literature, with the aim of mapping and describing different approaches to the popularization of science in the media. This has been done by defining the terms science, mass media, scientific journalism and popularization of science within this context. An extensive part of the research is organized in a chronological fashion, encompassing the development and evolution of Czech scientific journalism, with its beginnings in the second half of the 19th century to the present day. This trajectory is analyzed in detail using the examples of two renowned science-popular programs called "Meteor" and "Okna vesmíru dokořán". In the practical part, it has been...
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Media construction of expert knowledge on an example of the Covid-19 pandemic
Ziegler, Aleš ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
This thesis deals with social construction of expert knowledge during particularly dire phase of covid-19 pandemic (July 2020 to February 2021). Theoretical debates regarding the theory of agenda-setting and the paradigm of framing are intruduced, as well as their relation to normative considerations. In the empirical part, qualitative study of interviews with experts running on two important Czech sites is conducted, media frames are identified through grounded theory approach, and quantitative search for interesting relationships between those frames is conducted.
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Framing of alcohol in the Czech press and its comparison in the period before and during COVID-19 pandemic
Andresek, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...
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